‘Our Brand is Crisis’ inspires audiences

“Our Brand is Crisis” premiered in movie theaters Oct. 30.

Over the weekend I had the pleasure of viewing the new “Our Brand is Crisis” movie that was released in theaters Oct. 30.

“Our Brand is Crisis” is based on Rachel Boynton’s 2005 documentary of the same name that focuses on the use of American political strategies used by Greenberg Carville Shrum in the 2002 Bolivian presidential election.

The movie starts off with an intellectual interview of the brilliant, yet damaged, strategist Jane Bodine (Sandra Bullock) from the end of the movie discussing how she used her political strategies to get Pedro Castillo (Joaquim de Almeida) to win the presidential campaign in Bolivia.

Castillo, who is floundering in the polls at the beginning of the movie, hires an American management team for help. The team then brings in Bodine to manage Castillo’s campaign and help him regain office.

Castillo’s main opponent is Victor Rivera (Louis Arcella) who is well-liked among many of the Bolivians and portrayed as a man of the people.

Earlier in Bodine’s career she faced an ever-lasting scandal about how she started a rumor about one of her opponent’s daughters doing drugs, leading the daughter to commit suicide.

It is interpreted throughout the movie that Pat Candy (Billy Bob Thornton), Bodine’s arch nemesis, was the one who  actually started the rumor. Because of this rumor, Bodine retired and had not managed a campaign in years.

Bodine chooses to come out of self-retirement for the chance to beat Candy,the strategist for the opposition — Rivera — at his own game.

As Bodine is introduced to Castillo, she doubts his ability, pointing out that Castillo will not win the people over if he does not attempt to connect with them on an emotional level.

As Bodine pushes Castillo to become more emotionally invested in the people, his poll numbers rise.

Candy panics, leading him to zero in on Bodine’s vulnerability, both on and off the campaign.

Bodine begins to face an internal crisis with herself that is nearly as intense as the one her team utilizes nationally to boost Castillo’s poll numbers.

I found this movie to be extremely inspiring. The actors portrayed their rolls well and kept me on the edge of my seat the whole time.

I recommend this movie to anyone who likes seeing things in a new  perspective and wants to be glued to their seat until the end.